The history of Triactive Media and Phoenix E-Commerce

Our history

The rise of Phoenix.

Phoenix grew from years of hands-on Prophet 21 experience, close collaboration with distributors, and a shared belief that better software begins with listening to the people who use it.

The beginning

E-Commerce Comes to Prophet 21

Our history begins with B2B Seller, Epicor’s original integrated e-commerce and customer self-service portal for Prophet 21.

The platform gave distributors an important new way to serve customers online through real-time pricing, availability, quotes, orders, invoices, and account information. As expectations changed, distributors began looking for stronger product content, search, mobile usability, merchandising, and site-management capabilities.

2011

Triactive Media Is Founded

Triactive Media was founded in response to the growing need for specialized Prophet 21 e-commerce knowledge. From the beginning, we focused exclusively on helping distributors turn their online portals into meaningful sales and customer-service tools.

Working closely with distributors revealed unique requirements, but also common limitations. We developed a reusable framework of enhancements that extended B2B Seller beyond its original capabilities.

  • Responsive, mobile-friendly storefronts
  • Improved search and search suggestions
  • Product, category, and marketing-content management
  • Shipping-carrier integrations
  • Up-selling and cross-selling functionality
  • Customer-specific e-commerce workflows

Growth through collaboration

Built Around Distributor Needs

Our capabilities expanded through direct collaboration with Prophet 21 distributors across the United States, Canada, Australia, and other markets.

That experience produced more than a collection of website enhancements. It gave us a deep understanding of distributor pricing, inventory, fulfillment, customer accounts, product information, and complex B2B workflows.

2014–2018

The Market Changes

In 2014, Epicor introduced E-Commerce Connect as its next-generation e-commerce offering for Prophet 21. B2B Seller entered the legacy stage of its lifecycle, creating an important decision for Triactive and the distributors relying on its enhanced functionality.

Continuing to build around a legacy third-party platform would eventually limit what we could deliver. We began evaluating a more sustainable path: a purpose-built platform informed by everything we had learned together.

2018

Phoenix Takes Shape

In 2018, Triactive formed a customer council consisting of five Prophet 21 distributors. Together, the group defined the foundation of a new platform that would preserve the capabilities distributors relied upon while moving beyond the limitations of B2B Seller.

That platform became Phoenix: an e-commerce and product-information solution developed specifically for Prophet 21 distributors.

Phoenix today

From Customer Portal to Commerce Platform

Phoenix has grown into a comprehensive B2B e-commerce and PIM platform supporting the operational complexity of modern distribution.

It brings together Prophet 21 integration, real-time customer information, product-content management, customer-specific pricing, multi-location availability, account services, PunchOut connectivity, and high-volume ordering workflows.

Phoenix continues to evolve through the same process that created it: listening to distributors, solving practical problems, and turning proven solutions into capabilities that benefit the entire platform.

What has never changed

Built through relationships.

We believe the best software comes from close customer relationships, responsive support, and a thorough understanding of the businesses that depend on it. Phoenix is not separate from that philosophy—it is the result of it.